Privacy policy

Last updated: 29 May 2026

Overview

This Privacy Policy explains how Perthshire Pty Ltd ("Perthshire", "we", "us", or "our") collects, uses, discloses, stores, and protects personal information when you access or use our website, services, resources, assessments, calculators, communications, AI systems, software interfaces, workflows, and related digital services (collectively, the "Services").

Perthshire is an Australian AI transformation and implementation company. We help organisations develop AI strategy, implement AI operating systems, deploy AI agents, establish knowledge systems, and operationalise artificial intelligence through the Perthshire AIOS Blueprint and related methodologies.

We are committed to handling personal information in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

By using the Services, you acknowledge and agree to the collection, use, disclosure, and handling of information in accordance with this Privacy Policy.

Information We Collect

We may collect personal information that you provide directly to us, as well as information collected automatically through your use of the Services.

Personal information may include:

  • Name

  • Email address

  • Phone number

  • Organisation name

  • Job title or role

  • Industry

  • Contact preferences

  • Information submitted through forms, assessments, calculators, consultations, downloads, subscriptions, enquiries, or communications

Where you use assessments, calculators, AI systems, or other digital services, we may collect information you choose to submit, including:

  • Responses to assessments

  • Business information

  • Organisational data

  • Workflow information

  • Uploaded files

  • Prompts and instructions

  • Questions and requests

  • Documents and materials submitted through the Services

We may also collect technical information automatically, including:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages visited

  • Time spent on pages

  • Referring websites

  • Website interactions

  • Analytics and usage data

How We Use Information

We use personal information for purposes reasonably necessary to operate, maintain, improve, and deliver the Services.

This may include:

  • Providing requested services and resources

  • Responding to enquiries and consultation requests

  • Delivering assessments, calculators, and reports

  • Managing client relationships

  • Scheduling meetings and consultations

  • Sending requested communications

  • Providing updates, insights, or educational content

  • Improving website performance and user experience

  • Security monitoring and fraud prevention

  • Internal administration and record keeping

  • Product development and service improvement

We may also use aggregated or de-identified information to analyse usage patterns, improve workflows, refine methodologies, and enhance future services.

We do not sell personal information.

AI Systems and Automated Processing

Some parts of the Services use artificial intelligence, automated workflows, large language models, software agents, and related technologies.

Information submitted through assessments, calculators, workflows, AI tools, or other Services may be processed by these systems to:

  • Generate outputs

  • Produce reports

  • Complete workflows

  • Analyse information

  • Deliver requested functionality

AI generated outputs may be incomplete, inaccurate, outdated, or unsuitable for a particular purpose.

Users remain responsible for reviewing and validating outputs before acting upon them.

We may utilise third party AI infrastructure providers and technology partners to deliver parts of the Services.

Resources, Assessments and Calculators

Where you use resources, assessments, calculators, frameworks, templates, or other digital tools provided by Perthshire, information submitted through those tools may be collected and processed to generate outputs and improve service delivery.

Assessment responses and calculator inputs may be retained for:

  • Delivering requested outputs

  • Improving assessment quality

  • Product development

  • Analytics and reporting

  • Service optimisation

  • Customer support

We may use aggregated and de-identified data derived from assessments and calculators to improve our methodologies and better understand market trends.

No personally identifiable information will be sold to third parties.

Disclosure of Information

We may disclose information to trusted third party providers that assist us in operating the Services, including providers of:

  • Website hosting

  • Cloud infrastructure

  • Analytics

  • Customer relationship management systems

  • Email and communication services

  • AI infrastructure

  • Security and monitoring services

  • Business operations tools

We may also disclose information:

  • Where required by law

  • To comply with legal obligations

  • To enforce our legal rights

  • To protect the safety, rights, or property of Perthshire, our users, or others

  • As part of a corporate transaction involving Perthshire

We do not sell personal information to third parties.

Cookies and Analytics

We may use cookies, analytics tools, pixels, and similar technologies to understand how visitors interact with the website and Services.

These technologies help us:

  • Improve website functionality

  • Understand usage patterns

  • Enhance user experience

  • Measure marketing effectiveness

  • Maintain security

  • Improve service performance

You may disable cookies through your browser settings, although some functionality may be affected.

Data Security

We take reasonable technical, organisational, and administrative measures to protect personal information from misuse, loss, unauthorised access, modification, or disclosure.

Security measures may include:

  • Access controls

  • Secure infrastructure

  • Encryption where appropriate

  • Monitoring and logging

  • Vendor security reviews

  • Internal security practices

However, no method of transmission or storage can be guaranteed to be completely secure.

Accordingly, Perthshire cannot guarantee absolute security.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Deliver the Services

  • Meet legal obligations

  • Resolve disputes

  • Maintain business records

  • Support security requirements

  • Improve products and services

Information may be retained in backups, archives, logs, customer records, assessment histories, workflow records, and related systems for reasonable business purposes.

When information is no longer required, we take reasonable steps to delete, destroy, or de-identify it.

International Data Transfers

The Services may utilise infrastructure providers located in Australia and other jurisdictions.

By using the Services, you acknowledge that information may be transferred to, stored in, or processed in countries where our service providers operate.

Where international transfers occur, we take reasonable steps to ensure information is handled consistently with applicable privacy obligations.

Access and Correction

You may request access to personal information we hold about you.

You may also request correction of information that is inaccurate, incomplete, or out of date.

Requests may be submitted using the contact details provided below.

We will respond within a reasonable timeframe, subject to any legal limitations.

Marketing Communications

Where permitted by law, we may send communications relating to:

  • AI strategy

  • AI implementation

  • Industry insights

  • Research publications

  • Resources and tools

  • Events and webinars

  • Service updates

You may unsubscribe from marketing communications at any time using the unsubscribe link provided or by contacting us directly.

Third Party Websites

The Services may contain links to third party websites, platforms, tools, or services.

Perthshire is not responsible for the privacy practices, content, or security of third party services.

Users should review the privacy policies of any third party services they access.

Your Rights

Depending on your location and applicable law, you may have rights relating to your personal information, including:

  • Access

  • Correction

  • Deletion

  • Restriction of processing

  • Withdrawal of consent

  • Complaint

If you have concerns regarding how your information is handled, please contact us.

If you are not satisfied with our response, you may have the right to lodge a complaint with the Office of the Australian Information Commissioner.

Changes to This Privacy Policy

Perthshire may update this Privacy Policy from time to time.

Any updated version will be published on this page together with a revised "Last Updated" date.

Continued use of the Services after publication constitutes acceptance of the updated Privacy Policy.

Contact

If you have questions about this Privacy Policy or wish to make a privacy related request, please contact:

Perthshire Pty Ltd
Perth, Western Australia

Email: legal@perthshire.ai
Website: www.perthshire.ai