MEDIA & ENTERTAINMENT

Turn Your Legacy Into your AI Advantage

AI strategy and implementation for legacy media and entertainment companies.

THE NEXT BUSINESS ADVANTAGE IN MEDIA

Leaders

Disney, Netflix, Warner Bros. Discovery, BBC, and major global media groups are investing heavily in AI across content development, localisation, audience intelligence, production workflows, and IP monetisation. The industry's largest players increasingly view decades of content, audience behaviour, creative frameworks, and institutional knowledge as strategic assets that can be operationalised through AI.

Impact

AI is already moving from experimentation into operations. Content development accelerates. Audience intelligence becomes continuous. Localisation scales globally. Creative teams gain leverage. According to EY, AI can increase revenues by 10% and reduce costs by 15% for media and entertainment companies when implemented effectively.

Opportunity

For years, "legacy media" implied organisations that were falling behind. AI changes that equation. Decades of content libraries, scripts, archives, ratings history, audience behaviour, production knowledge, commissioning frameworks, and institutional IP can now become a competitive advantage. The firms that prepare this knowledge for AI will be able to generate, adapt, distribute, and monetise content at a scale that newer entrants cannot easily replicate.
Source: EY, A Studio Called India.

Perthshire helps media and entertainment companies turn their institutional knowledge into an AI operating system

Built for organisations that intend to scale their creative capability, audience intelligence, and operational capacity with AI.

Engagement options

STRATEGY AND IMPLEMENTATION UNDER ONE ROOF

Perthshire engages across four streams. Most engagements begin in one and extend into the others as the AI capability builds.

  • AI Strategy. Diagnostic and design. Map the AI implementation path for the firm.
  • AI Implementation. End-to-end delivery of the AIOS Blueprint. Discovery, Design, Build, Pilot, Scale, Evolve.
  • Fractional Chief AI Officer. Senior AI leadership embedded in the executive team on an ongoing basis.
  • AI Workshops and Capability Building. Leadership and team workshops for organisations moving from casual AI use to structured implementation.
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AGENTS FOR MEDIA & ENTERTAINMENT

The agent library for media workflows

These are the agents AIOS configures for media and entertainment organisations. Engagement scope determines which agents are built for your team.

Content Development Agent

Supports content ideation, story development, character creation, script generation, format expansion, and creative research. Built around your editorial standards, audience preferences, and creative frameworks.

Audience Intelligence Agent

Analyses ratings, audience behaviour, engagement patterns, demographics, sentiment, and content performance to identify opportunities and improve programming, content, and commercial decisions.

Commissioning and Programming Agent

Supports commissioning decisions, scheduling strategy, slot optimisation, portfolio planning, and competitor monitoring using historical performance data and institutional knowledge.

Production Workflow Agent

Coordinates production schedules, budgets, resources, approvals, workflows, and operational planning to improve efficiency across studios, production teams, and creative departments.

Archive and Institutional Knowledge Agent

Transforms decades of content, scripts, ratings, audience insight, production knowledge, editorial decisions, and organisational learning into an accessible institutional memory layer.

AI Avatars

Creates and manages AI presenters, digital personalities, virtual influencers, AI actors, and branded characters trained on your creative standards, audience expectations, and content strategy. Extends talent, creates new formats, and opens new audience and monetisation opportunities.

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We work with a small number of organisations and partners to turn AI ambition into practical systems that drive growth, strengthen capability, and create long-term competitive advantage.

Connect with us to learn how AI strategy and implementation can support your organisation's growth objectives.