Perthshire is an AI consulting firm based in Perth, Australia. We help media and entertainment organisations design, implement, and lead AI transformation that creates real business impact.
INDUSTRY OPPORTUNITY
Where AI delivers the greatest opportunity in media and entertainment
Content production economics
AI compresses research, editing, transcription, and summary writing, allowing teams to publish more, faster, without losing editorial quality.
Audience and commercial performance
AI sharpens recommendation, segmentation, and yield management, supporting stronger audience growth and advertising returns across digital and broadcast.
Rights, licensing, and editorial governance
AI eases the load of rights management, licensing administration, and editorial integrity workflows, embedding governance into daily operations.
Perthshire helps media and entertainment organisations turn these opportunities into operational capability.
WHERE AI CREATES VALUE
Where AI creates value in media and entertainment
Knowledge & Information
Archive footage and content retrieval, prior coverage, and rights and licensing reference. Surface institutional knowledge across newsroom and production teams.
Operations & Workflows
Content production, editorial workflows, ad operations, and rights administration. Embed AI inside the operating layer that runs content and commercial operations.
Customer & Stakeholder Experience
Audience engagement, subscriber service, and advertiser support. Match expectation across digital and human channels.
Sales & Growth
Advertiser prospecting, content monetisation, and subscription growth. Convert audience and advertiser pipeline with structured intelligence.
Governance & Risk
Editorial governance, compliance documentation, audit trail, and IP management. Build governance into the operating layer.
This is where Perthshire comes in.
✓ They choose goals over tools.
✓ They pick the right use cases.
✓ They redesign workflows for AI.
and more...
Perthshire has systematised this process in its proprietary blueprint.
OUR CAPABILITIES
BUILD
AI Strategy
We build your AI Strategy and deliver a custom AI Blueprint linked to your business goals.
AI Implementation
We help you move from strategy to implementation, embedding AI into real business workflows.
LEAD
AI Leadership
We provide ongoing AI leadership, governance, and executive oversight.
AI Agent Development
We design and deploy AI agents built on three foundations: structured knowledge, well defined workflows, and valuable outputs. This ensures agents can access the right information, operate within real business processes, and create reusable organisational knowledge and intellectual property over time.
Resources
How prepared is your organisation for AI?
AI USE CASES
Common AI use cases in media and entertainment
Company Knowledge Agent
Surfaces archive content, prior coverage, and editorial guidelines across newsroom and production teams.
Research Agent
Drafts research briefs, story background, and audience-ready summaries.
Reporting Agent
Drafts audience performance reports, campaign summaries, and editorial briefs.
Editorial Drafting Agent
Drafts story copy, summaries, and headlines from source material.
Audience Insights Agent
Synthesises audience behaviour, performance, and segmentation insights.
Rights and Licensing Agent
Manages rights queries, licensing administration, and clearance workflows.
Australian media and entertainment spans broadcast, publishing, streaming, advertising, and entertainment production. AI consulting firms working with these clients typically combine newsroom and production workflow knowledge, advertising and audience data experience, and the ability to support adoption across editorial, commercial, and operations teams. The strongest partners help media organisations redesign newsroom and production operating models, not just deploy point tools.
Perthshire is an AI consulting firm based in Perth, Australia. We help media and entertainment organisations design, implement, and lead AI transformation through our AIOS Blueprint and three core services.
Learn more about Perthshire →
AI consulting transforms media content creation workflows by redesigning research, editing, transcript, captioning, and summary work around AI-augmented production. The strongest implementations build AI into the newsroom and production operating model rather than treating it as a standalone tool. Outcomes typically include faster turnaround, more consistent quality, and better leverage from senior editorial and production talent.
Perthshire's media engagements run through the AIOS Blueprint, which translates content and audience opportunities into a documented operating architecture across workflows, governance, knowledge, and execution.
Media companies estimate AI productivity gains by mapping the production work that absorbs the most time and yields the most leverage when accelerated. Research, editing, transcription, summary writing, and audience analysis are common starting points. Quantifying gains begins with workflow mapping, a model of time released per cycle, and a realistic view of where editorial judgement remains essential.
Perthshire offers a free AI Productivity Calculator that helps media companies estimate potential productivity gains and capacity improvements across teams. It is a useful starting point before scoping a full implementation engagement.
AI consulting improves audience targeting for media companies by integrating consumption, engagement, and commercial data into adaptive segmentation and recommendation models. The strongest implementations build AI into the audience operating model rather than treating it as a marketing overlay. Outcomes typically include stronger audience growth, better personalisation, and higher commercial yield.
Perthshire publishes regular insights on AI in media and entertainment, including content production, audience analytics, rights management, and the operating model question. Each piece is grounded in implementation, not speculation.
Read more on our insights blog →
Leading AI solutions for media analytics and audience insights typically combine consumption pattern modelling, segmentation, content performance analysis, and integration with editorial, advertising, and subscription platforms. The strongest engagements build analytics into the audience and commercial operating model rather than treating it as a reporting layer. Outcomes typically include sharper editorial decisions, stronger commercial performance, and clearer audience growth strategy.
Perthshire's AI Strategy engagements help media organisations build an integrated AI roadmap that aligns editorial, audience, and commercial priorities with a documented operating architecture.
Explore our AI Strategy services →
We work with a small number of media and entertainment companies to turn AI ambition into measurable business outcomes through strategy, implementation, and leadership.
If you are ready to discuss a specific engagement, complete the form below. For larger or more complex opportunities, you may prefer to Submit RFP.
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